We had the pleasure of meeting the leadership of this innovative, forward-thinking company through a networking organization. For this IT Consulting, Service and Management organization, Affinity provided the following services:
Headquarters Facility Visit
We visited this client’s physical location. The time onsite gave us insight into their operations and the look and feel they are already utilizing. We come prepared to ask the right questions that help us meet each client’s unique objectives.
Site Migration, Custom Web Design & Development
After testing existing site access speed with Google PageSpeed Insights, we determined the slowness of the website was negatively impacting SEO Ranking and therefore User Engagement. They kept their existing domain name and provided Affinity with DNS access.
We imported existing posts from their prior site.
Web Hosting & Management
We set up web hosting services through our Cloud Infrastructure Provider, in conjunction with our PHP Server Management Panel. All of our servers utilize high throughput solid state storage to enhance their responsiveness.
Writing Creative Content
We reviewed existing content and made appropriate edits
We focus on readability, SEO keywords, relevant information and make suggestions with this focus in mind. We drafted ad material and provided an advance copy for review. For this client, original, well written content was very important.
Focused Internet Marketing
Utilizing Search Engine Optimization (SEO) tools we recommend approaches to reaching out to this client’s target audience. We use a combination of Spyfu and Google Analytics as well as data from other sources to provide relevant search keywords and to track engagement. We provide regular report updates to help navigate advertising options.
Eyeballs, Clicks, & Leads with Google Ads
Our client is intently interested in the number of eyeballs, clicks and leads that are generated by Google Ad campaigns. To boost the performance of our efforts, we meet regularly with a Google designated coach to identify new ways of converting impressions to clicks, and clicks to new business.
We set up MailChimp as the email distribution platform for this organization. Each post that is emailed is automatically saved as a blog post on the client website.
We meet twice a month with this client to review web campaign performance to fine tune the approach, navigate business climate issues, and determine next steps.
Website Speed Improvement
We dramatically improved the speed with which mobile devices could access the website. Since the majority of traffic is received from smartphones, this increased speed is essential for organic SEO.
“We are extremely pleased with the services you have provided. You keep showing us new things.” James Ransom