Affinity is a strategic marketing and website design firm based in Orange County, California, with offices in Huntington Beach and Rancho Santa Margarita. Since 2013, we have empowered small and mid-sized companies to achieve growth through tailored marketing solutions.

Our expertise lies in optimizing SEO strategies that drive traffic and enhance visibility, ensuring your website effectively communicates your unique value proposition.

At Affinity, we believe your online presence should clearly distinguish you from competitors, showcasing why your organization is the preferred choice in your local market.

As born and raised Californians, we have a deep understanding of what drives business success here. We prioritize clear communication, utilize the local language and nuances, maintain a strong local presence, and are always available for face-to-face meetings. Our digital expertise and effective website design skills further enhance our ability to support your business growth.

Affinity's Owners

Andrew Exton

Andrew founded Affinity in 2013 while studying computer science at Cal Poly San Luis Obispo.

Lee Exton

Lee has provided strategic guidance to some of America’s top companies.

The Affinity Experience

A Right Mix of Creativity, Marketing & Technology

Affinity blends creativity and proven marketing acumen with state-of-the-art technology to make positive impressions, engage attention and connect organizations with potential clients.

Bottom Line Focused

We combine marketing know-how with our exceptional website development skills to deliver results focused on growing your bottom line and maximizing your ROI.

Making Virtual Interaction Profitable

We construct the virtual interactions that occur through your website to provide that extra pop. This approach shows why you're the best choice - generating new relationships and growing revenue.

Ahead of the Curve

We stay ahead of market trends and are constantly evolving to deliver exceptional results to our customers. The internet marketplace is changing at breakneck speed. Our tools and insights help you stay relevant and connected.

For Profit and Non-Profit Experience

Affinity has enhanced the public image of numerous for-profit businesses and non-profit organizations. Our customized sites reflect the character of each operation.

Search Engine Optimization (SEO)

At its core, the Affinity team utilizes the most advanced SEO techniques to drive our clients' websites to the top of search results.

Quality Content, Clean Aesthetics & Accessibility

Affinity will set your website apart from the competition through outstanding content, streamlined aesthetics and ease of use.

Affinity's History

Andrew Exton started Affinity Marketing & Web Solutions, LLC as a freshman in Cal Poly San Luis Obispo’s top-rated Computer Science program. In partnership with SLO alums Joe Benson and Connor Duff, Andrew built an organization overflowing with creativity, focused on developing custom websites and constructing innovative, highly effective marketing strategies. Employing state of the art technology and powerful promotional approaches, Affinity helps businesses grow their sales.

Creativity runs deep in our family. We draw from a distinguished artistic lineage of graphic designers, photographers and even a Smithsonian artist. Blended together, our team creates stunning visuals and captivating creative content.

Andrew, pulled us all together with his lifelong love for computer programming and graphic design.

Lee, who serves on UC Irvine’s Alumni Board of Directors, has extensive experience in networking, sales and communication design.

Gayle, as the creator of GayleDawn.com, is a well-established professional headshot and family photographer, with a full studio in Huntington Beach, California.

Chelsea, owner of San Diego based ChelseaLoren.co, is a creative director, product stylist, photographer & brand cheerleader. She is also a writer and has written and managed content for GreenWeddingShoes.com and TheBlondeAbroad.com. In her spare time, she has written two novels.

Affinity’s solutions attract business by reflecting the true differentiators of each unique client – those aspects that strongly connect people and make them want to work together.

Originally started in a college dorm room, Affinity has gone on to serve the web design and marketing needs of numerous small and medium sized Southern California organizations. Today, the lion’s share of Affinity’s new business comes out of referrals from our happy clients.

We look forward to making your visions reality!

About Affinity