Business Development

Build a Kick-Ass Sales Presentation They’ll Remember



Have you ever walked into a sales meeting unprepared? Terrible feeling right? Well I want to share some sales tips with you on how to make sure that never happens again. People buy from salespeople they trust. One way to do that is to be confident and sharp in your sales presentation. If you can portray yourself as an expert in your field and someone that should be reckoned with, you’ve won half the battle. Of course, your tonality and enthusiasm plays a big part in getting the sale, but don’t forget to build a kick-ass presentation to support yourself.


Sales Presentation Components:


  • Testimonials

No matter how enthusiastic you are about your product, you need to have third-party data to back you up. I’d highly recommend after every sale that you follow-up with your customer within that same month and ask for a testimonial. It’s simple! Just ask them to tell you about their experience with your product or service. Ask them what they like about it and if they would recommend it to someone else. However, don’t forget to ask for critiques as well because its crucial that you invest time and money into improving your product or service constantly.

  • Company Vision 

People like stories. In fact, I would argue that most consumers will buy from you if they buy into your vision. For example, if you give half of your profits to a charity people will eat that up.If you missed my blog about the importance of setting a company vision, go back into my last post to read more.  At Affinity, we have the vision of becoming the go-to company for entrepreneurs to turn to for marketing and web design. In addition, share your individual goals with the buyer. I might talk about my goal of hiring and supporting over 100 employees one day. According to HubSpot, 63% of buyers remember a story. However, only 5% remember statistics. Therefore, it’s important that you do this in a ethical manner. Do not make things up just to close the deal. Tell the truth and you’ll be rewarded trust me.

  • Proposal

During your presentation, make sure to ask a bunch of qualifying questions before you get to this stage. A lot of people think qualifying a prospect happens at the very beginning of the sales call, but I’m a strong believer in qualifying throughout the entire call. Once you know that the prospect is a good fit for the product you are selling, have a written out proposal for the prospect to hold and touch with their own hands. I don’t care if the sales call is 2 minutes or 2 hours, always hand them a proposal. If you are on the phone, email them a digital copy. Always be prepared to close a deal no matter what stage of the sales cycle they are in.

  • Contract/Agreement 

Go in for the kill. First of all, you need to have something tangible for them to look at. Don’t be afraid to appear “pushy” to the prospect. Remember you are providing them with a product or service that can help them. Most of all, your product or service relieves some pain or stress in the customer’s live as well. HubSpot found that 70% o people make purchasing decisions to solve problems, whereas 30% of people made decisions to gain something. In conclusion, always be ready to close the deal and continue to ask for the business more than once.


Connor Duff

Vice President of Sales and Marketing

Affinity Marketing and Web Solutions is a cutting-edge tech startup who specializes in website development, graphic design and marketing strategies. We love working with like-minded entrepreneurs who want to make a difference in this world.

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