Business Development

Massive Levels of Action


Tremendous amounts of action…that’s what it takes to run a business in today’s society. Do you think you are working hard enough? Think again! In order to be successful in today’s competitive market, you need to get people to remember you, and ultimately do business with you. In fact, I would argue obscurity is the biggest problem companies and entrepreneurs face.

I read an article recently that stated 71% of U.S. companies did research online before making a purchasing decision with another company. If that number doesn’t shock you, keep reading. According to a survey conducted by Forrester Research and GSI Commerce, 67% of Twitter followers and 51% of Facebook fans are more likely to buy from the brands and companies they know and follow. I know what you’re probably thinking…”I don’t have time for social media”. “I have to run a business!”  If you’ve ever found yourself saying any of those words, then you might as well put a “CLOSED” sign on your door and just give up. Listen to me closely…YOU CAN’T AFFORD TO NOT BE ON SOCIAL MEDIA! You need to attract as many customers as possible. If you want to be a success, hire people, take care of your family, donate to your church, buy nice things, etc. you have to commit to taking massive levels of action!

Insane levels of action is the only way you will ever get someone to know you and eventually buy from you. I once called a man 20 times before winning his business. If I had given up after two calls(which is actually about the average amount of calls people make), I would never had been able to help him grow his business with my products and services. Therefore, you have to get absolutely sold on what you’re selling and then persist into the marketplace. I love what I do at Affinity Marketing and Web Solutions! We provide ourselves on delivering the highest quality products to local businesses looking to grow. I joined the Affinity team because I knew I could help small businesses become more successful and prosperous. Affinity develops beautiful websites and marketing material to help people get out of obscurity in their industry, and take action in their lives.

Dedicate as much time as you possibly can to promoting and spreading your products and services to others. Do whatever it takes to get people to know you! If that means you knock on doors, then knock on as many doors as it takes until your knuckles start bleeding. If it means you pick up the phone, then you dial that phone so hard the phone company tells you you’ve hit your limit. If it means you build a website, then you make the most attractive website possible and you drive traffic by tweeting, posting on Facebook, Instagram, Snapchat, blog, LinkedIn, YouTube, etc. To touch on that last part, if you’re interested in having a website for your business or need help with your social media presence, you need to call my company immediately!

Bottom line, you need to persist into the marketplace with massive action. You owe it to your business, employees, family, friends, community and most importantly yourself to take extreme levels of action to grow your business. Roughly 80% of businesses fail in America according to Forbes. People are going to blame the economy, their managers, fellow co-workers, their products, Obama, Congress, Martha Stewart or even the tooth-fairy for their failures, but it’s all a load of crap. The reason so many businesses fail is because they don’t take massive action to grow their business.


Connor Duff

Vice President of Sales and Marketing

Affinity Marketing and Web Solutions is a cutting-edge tech startup who specializes in website development, graphic design and marketing strategies. We love working with like-minded entrepreneurs who want to make a difference in this world.

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