The Top 3 Reasons Why Blogging Online is Important For Marketing and Business
The Importance of Blogging for Marketing Your Business
1. Blogging will increase Organic Search Engine Optimization
Everyone wants more visits to their website, right? Whether or not your company is E-Commerce based online or not, the more traffic and brand awareness you have online will only bring positive benefits to your company. Every time you write a blog post, it’s creates an additional indexed page on your website; thus, one more opportunity for you to show up in search engines and drive traffic to your website. Moreover, creating relevant and new content frequently allows Google to pick up on “innovative” and “fresh” data online.
Now, for everyone’s best friend (or, most complicated enemy), Social Media. According to Hubspot.com, “blogging also helps you get discovered via social media. Every time you write a blog post, you’re creating content that people can share on social networks — Twitter, LinkedIn, Facebook, Pinterest — which helps expose your business to a new audience that may not know you yet.” Depending on your specific industry, each social media platform may be more relevant for your business. Image displays on Instagram, client connections on Facebook, or micro-blogging information on Twitter all are more important in specific industry.
In WordPress themed websites through Yoast SEO Integrations, you can improve the quality of your blog. The central idea is to understand key points that align with Google’s Algorithm. By using Yost, it is easy to comprehend what needs to be done to increase SEO through clear reminders and steps.
2. Blogging Helps Establish Influence in Your Industry
If you are constantly creating pertinent content for your industry, you will more likely be viewed as a leader in your trade. When people have questions regarding your industry, where do look? Wait, let me rephrase: When potential customers have questions regarding your industry, where do they look? More often than not, they go online searching for answers on Google. If your name is one of the first organically to come up with reliable backlinks and sources, your reputability has a high chance of increasing.
The sole takeaway on the establishment of authority: Business Trust
3. Blogging Provides Long Term Benefits For Conversions
So, we’ve talked about a few benefits to blogging. Adding relevant content to your website, components of industry authority and social media networks are all important tactics to the importance of blogs. However, at its core, the underline objective is to get more customers, right? Ok, so here’s how it all ties together.
Blogging effects truly come to life in the long run. Once readers see your post, it then becomes ranked in the search engines for as long as your blog is online. For days, weeks, months, and years to come, you can continue to get traffic and leads from that blog post. In fact, according to hubspot.com, “about 70% of the traffic each month on this very blog comes from posts that weren’t published in the current month. They come from old post.” Each blog you write builds off one another to leverage your speaking point.
Affinity Marketing and Web Solutions is a cutting-edge tech startup who specializes in website development, graphic design and marketing strategies. We love working with like-minded entrepreneurs who want to make a difference in this world.
Director of Marketing & Product Development